Head of Digital Marketing
TenX - Singapore
4 months ago
Founded in Singapore in 2015, TenX is developing applications to make digital currency spendable anytime anywhere by offering a debit card payment system.
TenX is driven by a talented team of developers, marketers, community, customer support, designers, lawyers, cryptography and security specialists, TenX even have bankers and accountants on their team ready to create the foundation for exponential growth within the digital currency space.
TenX is looking for a data driven Head of Digital Marketing to take the lead in developing successful, long-term digital marketing strategies and delivering results.
As Head of Digital Marketing, you should have in-depth marketing experience and a passion for all digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels and drive aggressive user acquisition and conversion plans.
You should also provide forward-thinking ideas to build and maintain TenX’s leading presence as the premier blockchain and cryptocurrency payments product company. Ultimately, you will drive all digital marketing efforts which will enable TenX to achieve all its business objectives.
- Build and own the TenX digital marketing roadmap that leads us to 1 million card users and well beyond
- Manage all digital marketing funnels on a strategic level to ensure brand consistency and consistently hitting targets for user acquisition
- Measure ROI and KPIs and prepare budgets
- Develop specific campaigns to create and maintain high levels of customer engagement
- Plan and execute all web, SEO/SEM, emails and paid digital marketing/advertising campaigns
- Optimise and be data driven in continuously measuring and improving campaigns and conversion touch points in the marketing funnel to get the best results to lower CPA and CPI
- Work with Product, Design, Community and Support leads to increase customer happiness
- Build and motivate the TenX digital marketing team to be the best and be at a world class level
- Monitor our competition and provide ideas to stand out
Desired Skills and Experience:
- Proven work experience as a Head of Digital Marketing leading a team
- Demonstrable experience in planning and executing successful digital marketing strategies and campaigns
- Rockstar level understanding of how all current digital marketing channels function, with the ability to see trends and anticipate future channels
- Solid knowledge of online marketing tools and best practices
- Hands on experience with SEO/SEM, Google Analytics and CRM software
- Exceptional analytical and project management skills
- Strong team management and communication (written and verbal) skills
- Excellent command of English both verbal and written
- Experience in cryptocurrencies and blockchain technology
- Background in FinTech startups or financial institutions
- Excellent team full of go-getters
- Fun environment
- Great ecosystem being in blockchain
- Revolutionary, well-funded company